New Jersey

Crumb Cake Cupcakes

The Jersey Shore's beloved crumb cake, transformed! These cupcakes honor the Garden State's bakery tradition with a thin layer of buttery vanilla cake buried under a mountain of thick, buttery, melt-in-your-mouth crumb topping. More crumb than cake - exactly as it should be.

Total 1hr 🍴 Makes 12 cupcakes Jersey Classic 🌱 Vegetarian

Equipment Needed

🥧 12-Cup Muffin Pan
🥣 Mixing Bowls
🥚 Pastry Cutter
🥕 Fine Mesh Sieve
Wire Rack

Instructions

1

Make the crumb topping first: In a large bowl, whisk together flour, granulated sugar, brown sugar, cinnamon, and salt. Pour the melted butter over the dry ingredients and mix with a fork or your hands until large, chunky crumbs form. The mixture should hold together when squeezed but still be crumbly. Refrigerate while preparing the batter.

Tip: The key to NJ crumb cake is BIG crumbs. Don't overmix - you want chunks, not sand! Squeeze handfuls together then break apart for the best texture.
2

Preheat and prepare: Preheat oven to 325°F (165°C) - note the slightly lower temperature to prevent burning the crumbs. Line a 12-cup muffin pan with cupcake liners.

3

Mix dry ingredients: In a medium bowl, whisk together flour, baking powder, and salt. Set aside.

4

Make the cake batter: In a large bowl, beat softened butter and sugar on medium-high speed for 2-3 minutes until light and fluffy. Add the egg and beat until combined. Mix in vanilla extract.

5

Combine: Add the flour mixture to the butter mixture in three additions, alternating with the milk, beginning and ending with flour. Mix on low speed just until combined.

6

Fill the liners sparingly: Divide the batter among the 12 liners - only fill each about 1/4 to 1/3 full. The cake is intentionally thin! This is a crumb cake, after all.

Tip: Use about 1 heaping tablespoon of batter per cupcake. The crumb topping should be the star, with just enough cake to hold it together.
7

Pile on the crumbs: Top each cupcake with a generous mound of crumb topping - use about 2-3 tablespoons per cupcake, piling it high. The crumb layer should be at least twice as thick as the cake layer. Don't press down - let the crumbs stay loose and chunky.

8

Bake: Bake for 28-32 minutes, until the crumbs are golden brown and a toothpick inserted in the cake portion comes out clean. The crumbs should be set but still slightly soft. Let cool in pan for 10 minutes, then carefully transfer to a wire rack.

9

Dust with powdered sugar: Once completely cooled, generously dust the tops with powdered sugar using a fine mesh sieve. This is the classic New Jersey finish!

💡 Pro Tips & Variations

  • The Jersey Shore ratio: Traditional NJ crumb cake has MORE crumb than cake. These cupcakes honor that tradition - the cake is just there to hold the crumbs together!
  • Big crumbs matter: Don't break up the crumbs too small. New Jersey crumb cake is famous for those big, chunky, buttery crumbs that practically melt in your mouth.
  • Temperature is key: The lower baking temperature (325°F) prevents the crumbs from browning too fast while allowing them to cook through and get that perfect texture.
  • Butter quality: Use the best butter you can find. Since these are essentially butter delivery systems, the quality really shows.
  • Shore tradition: NJ crumb cake is a shore breakfast staple. Serve warm with coffee, preferably while watching the sunrise over the Atlantic.
  • Storage: Store at room temperature in an airtight container for up to 3 days. Re-dust with powdered sugar before serving if needed.